Post by afifatabassum on Mar 10, 2024 8:36:16 GMT
In a context where people constantly have a longer life expectancy, attention to health takes on new importance . People want to ensure they live a long healthy life and (possibly) stay away from doctors. For this reason the food supplements (and organic cosmetics) industry is gaining growing importance. But how do companies in this sector reach their final audience ? Digital marketing is the key to getting in touch with an increasingly aware audience that is increasingly looking for human contact with the companies they purchase from , especially when it comes to quality products. But have companies understood this? To find an answer, during SANA 2017 , we carried out qualitative research among some of the main players in the sector aimed at understanding their approach to digital, their fears and their doubts. Our idea is that the use of new digital channels also allows smaller companies to reach their audience , make their brand known and generate sales . Will the companies interviewed think like us?
Let's start with some useful premises to understand the Brazil Phone Number general context. digital marketing supplements, digital marketing organic cosmetics Changes in health and well-being According to research carried out by McKinsey&Company , in the United States, Europe and Japan the demand for information on natural supplements and remedies is directly proportional to the aging of the population. People are looking for an elixir for a long and well-being life. Living healthily is no longer just a goal, but is turning into a real lifestyle choice... almost a status symbol. Over the last ten years the sale of vitamins, minerals and natural supplements has undergone a strong acceleration. In the USA, for example, this market saw growth of approximately $6 billion between 2007 and 2012 and growth has remained at around 6% per year to date. The 5 main factors that influenced this growth are: An increasingly elderly population looking for alternative methods to traditional medicine to live better. Greater awareness of health prevention.
This leads people to inform themselves on any channel available to them, both online and offline. Dr. Oz's success is certainly not accidental. An increasingly informed and aware final patient (or consumer). The days when doctors, prescribers and pharmacists had all the answers are over. People are increasingly relying on alternative channels for self-diagnosis and seeking remedies. The risk of wrong diagnoses is very high, which is why it is essential that companies in the health sector are committed to ensuring that the information available online is correct, reliable and of high quality.
Let's start with some useful premises to understand the Brazil Phone Number general context. digital marketing supplements, digital marketing organic cosmetics Changes in health and well-being According to research carried out by McKinsey&Company , in the United States, Europe and Japan the demand for information on natural supplements and remedies is directly proportional to the aging of the population. People are looking for an elixir for a long and well-being life. Living healthily is no longer just a goal, but is turning into a real lifestyle choice... almost a status symbol. Over the last ten years the sale of vitamins, minerals and natural supplements has undergone a strong acceleration. In the USA, for example, this market saw growth of approximately $6 billion between 2007 and 2012 and growth has remained at around 6% per year to date. The 5 main factors that influenced this growth are: An increasingly elderly population looking for alternative methods to traditional medicine to live better. Greater awareness of health prevention.
This leads people to inform themselves on any channel available to them, both online and offline. Dr. Oz's success is certainly not accidental. An increasingly informed and aware final patient (or consumer). The days when doctors, prescribers and pharmacists had all the answers are over. People are increasingly relying on alternative channels for self-diagnosis and seeking remedies. The risk of wrong diagnoses is very high, which is why it is essential that companies in the health sector are committed to ensuring that the information available online is correct, reliable and of high quality.